Mark LeBay's Work Page

This page contains samples of my work. Please feel free to take a look and send your comments or questions to me at: lebay@umich.edu. You will need the Macromedia Flash Player plug-in to view most of what's here.

note: unless otherwise noted, all illustrations, design, coding, intellectual content, and concepts are my work.
2006 Mark LeBay's Resume (in Adobe Acrobat .pdf format)
 
10.2006 CORE HOME Design Studio Website [ view website ]
  This is a Flash/HTML hybrid website for CORE HOME Design Studio, a high-end design studio of contemporary living spaces and furnishings.
 
4.2006 USCAR Website [ view website ]
  The United States Council for Automotive Research (USCAR) is an umbrella organization for collaborative research among DaimlerChrysler Corporation, Ford Motor Company, and General Motors Corporation. This website provides a full content management system (CMS) allowing non-technical USCAR staff to edit the content of the site via a web-based interface. The CMS architecture and coding was done by my iQguys business partner: Mike Ratanatharathorn.
 
2.2006 Giddy Up Website [ view website ]
  This is an all Flash website for Giddy Up, a toy maker which produces very creative magic coloring books for such brands as Hello Kitty, Dora The Explorer, SpongeBob SquarePants, and Barbie, among others.
 
11.2005 ISAGA - International Simulation and Gaming Association Logo  [ view logo ][ view website ]
  The International Simulation and Gaming Association (ISAGA) is an international organization for scientists and practitioners developing and using simulation, gaming and related methodologies. Simulation and games are powerful education and research tools that are in my opinion terribly underutilitzed - especially in public schools. Even when educational games are employed, it's rare that they are utilized as much more than techniques to liven-up a traditional lesson or dress-up a multiple choice test. The real power of a well designed educational game is its ability to structure play and teach students to think. When done right, the teacher disappears from the from the front of the room and becomes more of an observer than the observed.
 
10.2005 Halo Swim Training Website [ view website ]
  The Halo Swim Bench is a patented bench endorsed by some of the top swimmers in the world. This simple site features some Flash training videos.
 
9.2004 - 12.2005 Washtenaw Community College Instructor  [ view course website ]
  Teaching faculty at the Visual Arts Technology department at WCC. Taught courses in "Design For The Internet" and "Photoshop". WCC is one of the better community college's in the country and was a wonderful place to teach. [ Visual Arts Technology department website ]
 
8.2005 Center for Automotive Research (CAR) - Website  [ view website ]
  The Center for Automotive Research (CAR) provides research and forward looking guidance to the automotive industry. CAR manages the ongoing look and layout of page content using the web based CMS interface which was built as part of this project. The CMS architecture and coding was done by my iQguys business partner: Mike Ratanatharathorn.
 
7.2005 LucidLink -Flash Tour   [ view Flash animation ]
  "LucidLink TM" is a wireless security product developed and sold by Interlink Networks. This is a promotional tutorial of the product which is created using Flash. The script and narrative voice is the work of Tony McReynolds.
 
6.2005 Steel Testing Labs Website [ view website ]
  Steel Testing Laboratory (STL) performs mechanical and chemical testing for specific steel application needs. I put together this simple "brochure-ware" site for them.]
 
5.2005 Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies - Brand Strategy Guide  [ view web site ]
  The Zell-Lurie Institute (ZLI) is an established institute at the University of Michigan Ross School of Business. I created a brand strategy guide for the institute to help staff at the institute apply the ZLI brand consistently in all its publications.
 
4.2005 TranZonics - Branding research   [ view research guide ]
  Tranzonics is a start-up company providing automatic teller machine check cashing services to the "unbanked". The branding research work I did for Tranzonics is an example of the first stage research I conduct when developing a brand identity for a client.
 
3.2005 Auxisys - Logo   [ view Auxisys Logo ]
  A simple logo for a start-up company based in Virginia. [ view Auxisys website ]
 
2.2005 Fulcrum Composites - Website  [ view website]
  Fulcrum™ Composites Inc. is a thermoplastic composites company. This is a simple no frills website.
 
12.2004 IRI Consultants to Management, Inc. - Mid-level Manager Strategy Exercise  [ view website]
  IRI is a management consulting firm specializing in human performance and labor relations issues. I worked closely with Marcey Uday-Riley, one of the IRI partners, to develop a fast paced training game that focuses on teaching strategic thinking to midlevel managers.
 
10.2004 Frederick A. and Barbara M. Erb Institute - Branding [ view Erb website ] [view Erb strategy guide cover]
  The Erb Institute is jointly directed by the University of Michigan Business School and the Schol of Natural Resources. I developed their brand and branding strategy.
 
8.2004 HealthMedia, Inc. - Multimedia CD-ROM  [ view website]
  HealthMedia is a technology and health management company that builds and delivers individualized solutions for the pharmaceutical and healthcare markets. I put together a Flash-based marketing CD-ROM for them. If I get the time I'll reformat the files to make them appropriate for the web.
 
7.2004 Transformers - Logo design [ view website ]
  Transformers is a global community of students and young professionals intent on creating a sustainable planet through education, celebration, and positive action. I created their logo. They're a great group! Check them out.
 
5.23.2004 IMRA America  - Website[ view website ]
  IMRA is a world leader in the research and development, manufacturing, and application of ultrafast and short-pulsed fiber lasers. I lead the project to redesign IMRA America's website. Cate Nolan was the chief designer and Mike Thorn the developer; together we put together the new IMRA site that included many simple graphical, navigational, and functional improvements over the old IMRA site.
 
4.05.2004 HKO Media - Flash video [ view website ]
  HKO Media, lead by director/producer Harvey Ovshinsky, is a National Emmy and Peabody Award winning media company based in Ann Arbor. Cate Nolan designed the site and created the Flash-based video interface and did the video to Flash conversions. A dozen video clips featuring HKO Media work in advertisement, broadcasting, and outreach were used on the website.
 
2.15.2004 Epcom/Sun Microsystems - eLearning Module  [ view - pw:"mark", login:"test"]
  Here is a Flash based eLearning module I developed. The interface is entirely independent of the content and so the same interface can be (and is) used unchaged from one eLearning course to the next. I was under contract with Epcom to develop this module for Sun Microsystems. The project posed a special challenge because of the extremely tight deadline ( I had just a few of weeks to put it all together). Epcom is a Troy Michigan based consultancy who is the founding SUSE training partner in North America. I've worked with on various projects with Epcom since 1993.
 
12.20.2003 Epcom - Website  [ view ]
  Epcom is a Troy Michigan based information technology company which provides consulting, training, and staffing across North America. I've worked with on various projects with Epcom since 1993.
 
4.29.2003 Dow Chemical/Neolytica - Commercial website design/architecture [ view ]
[ view LIMS-ASP Marketing Tool ,  view CSR Training Reference tool , 
view Demonstration Tool ,  view Marketing Tool ]
  Here are four Flash-based sales and electronic training tools used by Neolytica (a Dow Chemical venture) sales staff to assist when explaining the Neolytica service model to potential new customers and train Neolytica service reps on how to use the administrative interface. These tools were released via CD to Neolytica sales staff and they are large. Neolytica provides analytical testing services through a web-based Lab Interface Management System (LIMS) and account/billing management system. These web-based systems are used by analytical testing labs and their customers to securely co-ordinate and track material samples and through often extensive chemical testing applications. I designed the user procedures, interface, and architecture for the commerce website and assisted in its development and implementation (javascript coded .ASP environment driven by a SQL Server database).
 
10.29.2001 Distinctive Maintenance Inc. (DMI) - Pfizer Presentation [ view -note:login is disabled]
  A presentation to Pfizer-Groton presented by DMI. It was DMI's biggest single bid in its 25 year history. Elements of this presentation (the Timeline and the Labor Allocation) will in the future serve as an online tool for managing some of DMI's operations, co-ordinating activites between Michigan and Connecticut, and keeping Pfizer well informed during the 10 week DMI/Pfizer-Groton transition period. (note: the spinning globe in the bottom right corner is a modification of someone elses work.)
 
09.20.2001 EMPA - Online Assessment [ view ]
  EMPA's 360 employee online evaluation survey tool which is currently being patented. Functionality and interface design a collaborative effort made with EMPA's principal, Dr. Palmer MorrelI-Samuel.(note: client specific content has been removed)
 
06.20.2001 EMPA, Employee Motivation & Performance Assessment - Web Site [view website ]
  Working closely with EMPA's principal, Dr. Palmer MorrelI-Samuel, this is the redesigned, reorganized, and copy edited version of the EMPA website which is now easier to navigate and access information. A new branding image was created as well that emphasises the size and international make-up of EMPA's clientel. Copy and original logo by EMPA.
 
04.10.2001 GAME MODELING; Concepts and Design Methodology [ view ]

A "Design Process" lecture I gave at the IT Zone in Ann Arbor. The process applies most direcly to a group design process used for game design and the utility of games as an educational and problem soolving tool. Much of this is a synthesys and development from studies with Professor Emeritus Richard Duke at the University of Michigan.
 
03.07.2002 Bullet Belt - Product Instruction and Branding [ view website]
[ intro video, view branding, sample drill & carrying bag design ]
  Though these samples are in Flash, most of what's here was put into an instructional/promotional video. Drills for use with the BulletBelt (created by and for Craig Askins of Lane Gainer ) were created and demonstrated for every position on the football field. ( Lane Gainer's BulletBelt product is now used by several NFL team speed and conditioning coaches.)

Note :To navigate through the various images use the tool in the top right corner. Pressing the <spacebar> once will allow panning the images. Press the <spacebar> a second time to let go.
 
04.01.1995 Intelligent Transportation Systems (ITS) Research Lab - Deployment Model Schematic [ view (707k download)]

The development of this illustrative model for the US Federal Highway Administration was a collaborative effort made along with Dr. Steve Underwood and Dr. Thomas Reed of the University of Michigan. The primary purpose of this model was to serve as the basis for building the ITS Deployment Exercise - an abstract simulation of the ITS deployment process. The Illustration of this model was published and displayed at the United States Department Of Transportation, Washington DC.
 
05.03.2000 Systems Integration Model and Interface [ view interface ]
  This is an interactive model of a systems integration process specifically designed to efficiently integrate the technical, political, and organizational elements and processes of an Intelligent Transportation Systems deployment and systems integration. The research and case study leading up to and including the design of the System's Integration Model was a collaborative work with Tom Reed and Steve Underwood at The University of Michigan. The System's Integration Model process is my primary contribution to the project. (Flash4)

05.25.2001 RPG (entertainment) Combat & Leveling Systems Tester [ view ]
  This is a simple interface which can be used to test combat system ideas in player-v-player combat games. Various combinations of skill advancement schemes ( hit point, chance to hit, chance to defend ratings) can be tested quickly using this tool.
 
05.07.2001 Fac.totem - Branding [ view website]

Fac.totem is a web publishing company based in Ann Arbor and Chelsea Michigan. They asked me to work on their image and branding as well as build up a brochure-ware web site for them. This is what I came up with. Copy on this site is written by David Bloom, principle of Fac.totem.

04.15.2001 Logo Design/Corporate Branding [ view ]

Here is a collection of design work that I've completed for various companies over the past few years.

Note :To navigate through the various images use the tool in the top right corner. Pressing the <spacebar> once will allow panning the images. Press the <spacebar> a second time to let go.
 
04.15.2001 Illustration [ view ( 396k download )]
  Here is a collection of a couple dozen illustrations. In this file are examples of a couple oil paintings, several pencil sketches, colored pencil and marker work, and pen and ink work. Most of the black and white work has been modified in photoshop.

Note :To navigate through the various images use the tool in the top right corner. Pressing the <spacebar> once will allow panning the images. Press the <spacebar> a second time to let go.
 
02.10.2001 Web Based Survey [ view ]
  For this project a series of questionnaires were needed by the University of Michigan to evaluate the Pager-based Traveler Notification system in a way that could provide us with continual feedback of the system. I put together a Flash interface so that we could administer a survey from the web. I created a generic "frame" in Flash 4 into which individual surveys could be loaded. By setting key variables such as the number of questions, question skip patterns, and reveal conditions each questionnaire had the potential to be written and submitted by someone unfamiliar with Flash ActionScripting. I worked along with Tom Reed to manage the FilemakerPro database server in my office at UofM.

Note: log-in as "TReed"
 
10.11.2000 Pager-based Traveler Notification System [ view ]
  This system was deisgned with Dr. Tom Reed for use in the University of Michigan's Pager-based Traveler Notification system test. The Flash (Flash4) interface was used by dispatchers at the Michigan Department of Transportation; Intelligent Transportation Center in Detroit. Traffic incidents and delays were input into the interface and then alerts were sent out to a test bed of travelers via TAP software to traveler's pagers based on route specific information in the database. The interface was also used as a means for drivers to submit their time and origin-destination for which they wanted to be notified.

Note: The O-D pathfinding and road condition indicators of this interface is only fully functional in Flash 4 (not Flash 5 or 3)

08.20.2000 Simulation Solutions, LLC. [ view website ]
  The brand and website of this company which develops corporate training simulations was developed along with Simulation Solutions founder and principal, Dr Steven Underwood. I worked as designer, co-copy writer, copy editor, and brand developer. The brand was designed to reflect the serious yet playful nature of the learning process. This simple site is used as an Online bruchure.


05.20.1998 "igift.com" and "isiah.com" [ view isiah.com ][ view igift.com ]

Here is a series of web design and corporate branding work for Isiah Thomas (formerly of the Detroit Pistons). The site's and companies no longer exist. The copy writer for this site is Laura Reynolds.
 
07.15.1997 SimpleRate.com [ view version 1 ][ view version 2 ]
  I designed the brand and two website interface "sketches" for this site. Version 2 I believe had the most potential.
 
12.31.1995 Computer "Multi-Plex" Station Design and Interior Design [ view Digital Ops photos ]
  Originally I started designing computer stations for my company Digital Ops. I designed and built an 8 station, two level, industrial strength steel, pipe, grating, and plexiglass construct to accommodate computers, 21" monitors, sub-woofer-powered seating, DJ lighting, power supplies and an analogue 8x8 intercom system. The intercom system was designed by an ex-Navy "ET" Bernie Worby and I did most of the wiring. The "cube" as it was nicknamed saved space, allowed most every player to make eye contact with one another, created a central area from which all stations could be accessed simultaneously, and created a high tech encompassing feel for people in the station.

Since then I have designed and built a few other one and two station designs for my office and living room. I've also designed (but not yet built) a station that might be used by Zero Latency Corp. (ZeLat). This is a not yet funded company that is still being put together. Additionally I've done all the work on the ZeLat web placeholder page which is intended for high end computer users (fast machines, fast connections).


last updated: July 10, 2004